About BBQAroma
BBQAroma started over charcoal.
Before we opened a BBQ store, we were cooking lamb skewers at weekend markets and street food events. Our original obsession was Arrosticini, a charcoal-grilled food memory from our family origins in Abruzzo, Italy.
People would ask what marinade we used. Most of the flavour was not marinade at all. It was lamb fat rendering over charcoal, smoke doing its work, and fire giving the food that unmistakable BBQ aroma.
That moment shaped the business.
We realised cultures all over the world had their own version of cooking over fire. Different names, different traditions, but the same pull. Fire, smoke, flavour, and people gathering around it.
That is why BBQAroma exists. To help Australians choose the right BBQ gear, understand how to use it, and enjoy cooking over fire with confidence.
Where it started
BBQAroma began in 2007 as a side hustle built around real charcoal cooking.
We were not chasing trends. We were cooking food we knew, loved, and understood. Arrosticini were at the centre of it. Simple lamb skewers, cooked close over charcoal, with fat, heat, and smoke creating the flavour.
At the stall, people would lean in before they ordered. The aroma did half the talking. Then came the same question again and again.
What marinade are you using?
The answer was usually much simpler. Good meat, proper charcoal, the right heat, and fat rendering over fire.
That was the lesson. You do not always need to cover food up to make it taste good. Sometimes you need the right fuel, the right setup, and enough patience to let fire do what fire does.
Why fire connects people
The more we cooked, the more we noticed something familiar.
Almost every food culture has its own version of cooking over fire. Arrosticini, souvlaki, satay, yakitori, kebabs, churrasco, kofta, spiedini. Different traditions, different names, same pull.
Fire makes people gather.
It works for a quick family dinner, a serious low and slow cook, a backyard full of mates, or a hospitality kitchen that needs consistency and flavour.
That is what gave us the push to open our first retail BBQ store. We wanted to help more people bring that experience home, with the right gear and the right advice behind it.
What BBQAroma does today
Today, BBQAroma is a family-owned Australian BBQ business based in Leichhardt, Sydney.
We help customers choose BBQs, smokers, charcoal grills, kamado cookers, pellet grills, fuel, rubs, sauces, accessories, spare parts, and outdoor cooking gear that suit the way they actually cook.
We are not here just to sell boxes.
A weeknight steak is different to a low and slow brisket. A small courtyard setup is different to a full backyard BBQ area. A first charcoal grill needs different advice to a serious offset or pellet smoker.
That is where proper guidance matters.
Advice before and after you buy
Buying BBQ gear should not feel like guesswork.
We help customers compare fuel types, grill sizes, cooking styles, accessories, and setup needs before they choose. Then we stay available for support once they start cooking.
That might mean helping someone understand charcoal for the first time, choosing the right smoker, sorting out temperature control, matching accessories to their BBQ, or finding a better way to cook the food they already love.
The goal is simple. Better cooks, better flavour, and fewer regrets after the box is opened.
Built around smoke, fire and flavour
Food has always been at the centre of BBQAroma.
The theatre of fire. The smell of charcoal. The first slice, skewer, steak, rib, or roast shared straight from the grill. The way good food brings different people to the same table.
That is still what drives us.
Whether you are just starting out or building a serious BBQ setup, we are here to help you choose well, cook with confidence, and enjoy the process.
Need help choosing the right BBQ setup?
Visit our Leichhardt showroom, order online, or get in touch if you want advice on BBQs, smokers, fuel, accessories, or the right setup for the way you cook.
We are always happy to talk BBQ.
We have been part of the BBQ conversation for a while
Most calls to BBQAroma are about grills, smokers, fuel, spare parts, or someone working out what to cook on the weekend.
Back in 2015, this one was different.
A radio station prank called us and did a fair job of pushing the conversation right to the edge. We kept it calm and collected until the prank was finally revealed.
Once we knew what was going on, we had to give them credit. They got us properly.
We added a few stills to the recording and kept it here because it shows a bit of the real personality behind BBQAroma. Long before BBQ social content became as crowded as it is today, we were already putting ourselves out there, talking BBQ, sharing the business, and having a bit of fun with it.
Real people, real calls, and a sense of humour that occasionally gets tested.